Naseef Umar is the Founder & CEO of AutoSmart Technology, a fast-growing B2B SaaS company helping brands and dealer networks run structured, transparent, and data-driven audits.
Before founding AutoSmart, Naseef worked at Toyota – Abdul Latif Jameel (ALJ), where he saw firsthand the challenges inside dealership networks — inconsistent audits, manual checklists, missing follow-ups, and zero real-time visibility. These operational gaps became the origin of AutoSmart.
With a Bachelor’s in Information Technology and a Master’s in Industrial Management from TU Munich, he combines technology, process thinking, and operational discipline to build simple solutions for complex field problems.
Since starting AutoSmart, he has worked closely with leading brands such as Toyota, Lexus, MG, Mitsubishi, Kia, Changan, and quick-service chains like Mobil and Petromin, along with large dealer groups across the Middle East and India. Each engagement helped fine-tune the product to support real-world needs in audits, compliance, and operational excellence.
Today, AutoSmart’s audit platform is used by OEMs, distributors, and multi-outlet networks to enforce standards, streamline field operations, and make better decisions with consistent data.
Original Equipment Manufacturers (OEMs) recognize that their relationship with consumers does not end when a vehicle leaves the assembly line. The local dealership becomes the primary, and in most cases, the only point of contact for sales and service. In an...
For retail outlets and car dealerships across the country, ensuring that every outlet provides the same experience is a logistical nightmare. With the latest technology in operational audit systems, AutoSmart Audit is revolutionising the way businesses are run....
CI vs BRI Audits: Audits of corporate and brand identity play a critical role in determining the brand purpose of an automotive dealer and its alignment with the OEM. These audits are precisely designed and customised to the unique characteristics of each dealer-OEM...